In 2016

The cosmetic brand Weleda (Benelux) earns the ‘Look for the Zero’ logo and is hence labeled to be 100% plastic free

January 2016

The petition to ‘ban the use of plastic microbeads in all cosmetic products sold in the UK’ received over 13,000 signatures and will thus be considered for parliamentary debate

February 2016

Microbeads shall be ditched in Australia as early as in 2017

April 2016

The National Green Tribunal (NGT) in India sought a response from the Centre on a plea seeking the ban on use of micro-plastics in cosmetics and body care products in India, alleging that their use is extremely dangerous for aquatic life and environment

May 2016

340 Members of the European Parliament have signed the petition for microbead action, calling for the reduction of microplastic pollution, and for the Commission to take action on one particular source: personal care products, such as facial scrubs and shower gels

In 2016

Sweden and Denmark are moving forwards on banning microbeads

July 2016

Canada is planning to put a ban on microbeads

In 2016

The cosmetic chain Waitrose not only abandons microbeads from its products but will also change the stem of cotton buds from plastic to paper








In 2015

We added 25 UK-based brands that are free of microbeads

December 2015

Obama signs bill against microbeads: the Microbead-Free Waters Act

November 2015

From November 2015 Ekoplaza is our first partner that will use our new 'Look for the Zero' logo, which means that a product is 100% microplastic-free

October 2015

In October 2015 Gothenborg (Sweden) bans plastic microbeads

At the moment

Beat the Microbead is now supported by 79 NGO's spread out over 35 countries!

During 2015

A lot of brands replace plastic microbeads with biodegradable beads, but unfortunately those beads do not actually degrade in the ocean either

September 2015

In September 2015 California (USA) signs a complete ban on microbeads without loopholes

July 2015

In July 2015 Canada signs a nationwide ban on microbeads in personal care products

Did you know…

that it's really easy to replace plastic microbeads with natural ingredients like salt, apricot shells or cocoa beans?

June 2015

In 2015 UNEP publishes a scientific report called 'Plastics in Cosmetics'








May 2014

In 2014 the Beat the Microbead campaign wins the Dutch PR Award

Since 2014

Since 2014 rinse-off products that contain microbeads are not allowed to use the European Union Ecolabel anymore

In 2014

The Good Scrub Guide got published in 2014 by Fauna & Flora International

During 2014

More (Dutch) brands have phased out microbeads in shops

Did you know...

that microplastics have been found in plankton?








In 2013

L'Oréal, Colgate/Palmolive, Beiersdorf, Procter & Gamble and Johnson & Johnson follow the statement of Unilever and also promise to phase out microbeads. Unfortunately they don't mention an exact date

Did you know...

that microplastics are found in every ocean of the world?

During 2013

UNEP and Fauna & Flora International join the coalition and support the international app financially

October 2013

In October 2013 we launch the international Beat the Microbead app on a convention in Jamaica. With this app the customer can scan and add products to see if they contain microbeads

Did you know...

that microbeads can attract Persistent Organic Pollutants (POP's) that are toxic for the environment?








December 2012

In December 2012 we sent out a worldwide Tweet to ask Unilever to stop using microbeads. Unilever responded almost instantly with a promise to phase out microbeads!

Did you know...

that one product can contain up to 10% of its volume in microbeads?

November 2012

In November 2012 we launched the Dutch 'Plastics!' application

In 2012

The German 'Project Blue Sea' and the American '5Gyres' become partners of the campaign and generate a lot of publicity

August 2012

In 2012 we launched the campaign together with Captain Charles Moore to get attention for plastic microbeads in personal care products