Our new campaign strategy
Some years ago, the industry started to phase out microplastic ingredients on a voluntary basis from cosmetics. However, industry usually defines microbeads as particles of Polyethylene (PE) that are used to exfoliate. By doing so, loopholes were created which allowed the industry to continue the use of other microplastic ingredients in their products. The plastic pollution of our waters through cosmetics has not stopped. Check out the definition of cosmetics here.
IT IS TIME TO CHANGE THE BURDEN OF PROOF!
The international coalition Beat the Microbead demands:
- A worldwide ban of all microplastic ingredients used in cosmetics, using this simple and clear definition: any plastic ingredient of 5 mm or less.
- Companies, producers and brands to publicly announce that their products are 100% free of microplastic ingredients.
We offer to companies, consumers and partner NGOs:
- The Look For The Zero-logo to companies and brands that announce their products to be free of microplastic ingredients. This logo gives a clear message to consumers and provides a competitive advantage.
- An app that allows a consumer to check if a personal care product contains microplastic ingredients.
- A website with product-lists that allows consumers to check if a product contains microplastic ingredients.
We list companies, producers and brands in four categories*:
- Red: Products on this list have been found to contain ingredients which are commonly considered to be microplastics.
- Orange: Products on this list have been found to contain one or more of the following types of microplastic ingredients: Polyethylene (PE), Polypropylene (PP), Polyethylene terephthalate (PET), Polymethyl methacrylate (PMMA), and Nylon (PA).
- Green: Products on this list do not contain any of the following microplastic ingredients: Polyethylene (PE), Polypropylene (PP), Polyethylene terephthalate (PET), Polymethyl methacrylate (PMMA) and Nylon (PA) but may contain other types of microplastic ingredients.
- Zero: All products on this list are free from all known microplastic ingredients. Because the producer has verified this fact, this product carries a ‘Look for the Zero’ logo.
* Please find a full definition of the categories on our Product Lists site.