The Beat the Microbead campaign was initiated by the Plastic Soup Foundation in 2012 to bring on the map the issue of microbead pollution through personal care products. Since the start of this campaign, we try to educate people about the problem and brainstorm steps that can be taken to Beat the Microbead!
Today, with the progress on the knowledge about plastic ingredients in cosmetics, we focus on raising awareness about all kind of microplastics used in cosmetics and personal care products. We try to attack the issue from all sides: by engaging people, cosmetic brands and governing institutions. With this campaign, our aim is to spread awareness, provide tools to consumers such as our Beat the Microbead app so that they make an informed choice and support solutions.
If you have any questions regarding our work, please feel free to contact us!