Home FAQWhy has Beat the Microbead changed its focus?

When we started the Beat the Microbead campaign in 2012, our focus was solely on the five ingredients most commonly known to be used as microbeads in cosmetic products: Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), Polymethylmethacrylate (PMMA) and Nylon. That is why the BTMB app, which we launched in 2012, only focused on these five plastic ingredients.

Now, thanks to the extensive research done by the European Chemical Agency, we know there are more than 550 microplastic ingredients widely used in cosmetics and personal care products. You will find microplastic ingredients not only in scrubs but also in products like lipstick, eyeliner, sunscreen and other everyday products. The Beat the Microbead campaign grows wider in scope to accommodate research surrounding microplastic ingredients.