Beat the Microbead App
A great moment for the BTMB campaign was the launch of the international Beat the Microbead app in 2013 during a UNEP convention in Jamaica. Our ‘Beat the Microbead’ app initially sought to create a database of cosmetic and personal care products and to see how many of the available products on the market contain microbeads as well as which ingredients are most used.
In May 2025, we launched our new PlasticFreeFuture app. This new app replaces the outdated Beat the Microbead app, which will soon go offline. It’s faster, smarter, and combines everything users loved about Beat the Microbead and My Little Plastic Footprint in one beautifully designed experience.
With this app, we want to continue spreading our knowledge to consumers and provide a powerful tool to better understand the widespread problem of microplastics. It’s the quickest way to check if your cosmetic or personal care products contain plastic ingredients: download the app here!
Support the future of this app
We want to spread awareness about microplastics in cosmetics, but we also want to present a solution. That’s why we recommend alternative products from brands that don’t use plastic ingredients. This shows consumers that there are better options – and proves to producers that quality products can be made without microplastics.
To keep our new PlasticFreeFuture app growing, we need your help. Every donation helps us improve the app and expand our plastic-free product database. Support us today.