• INTERNATIONAL CAMPAIGN AGAINST MICROPLASTIC INGREDIENTS IN COSMETICS - Supported by 100 NGOs from 42 countries and regions. Already 448 brands from 119 different manufacturers promised to remove plastic microbeads from their products.
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Check out our timeline to find out what public and political actions have been done to put a halt on the use of microplastic ingredients in cosmetics.

France introduced a ban on the sale, manufacture and import of rinse-off products on 1st January 2018.

The Canadian ban on microbeads came into effect on January 1, 2018. The ban effects products that contain microbeads ≤ 5 mm in size, which are often found in bath and body products, skin cleansers, and toothpaste.

Taiwan implemented a ban on the import and manufacture of microbeads in rinse-off cosmetics on 1st January 2018.

Proposed UK ban comes into effect. Plastic microbeads can no longer be used in cosmetics and personal care products in the UK.
The Beat the Microbead (BTMB) campaign submitted to the ‘Call for evidence on the use of intentionally added microplastic particles in products of any kind’ by The European Chemical Agency (ECHA).
Plastic Soup Foundation invited to Helsinki as a recognized stakeholder to the stakeholder conference about 'intentionally added microplastics' hosted by The European Chemical Agency (ECHA).

New Zealand banned the import, manufacture and sale of microbeads in rinse-off cosmetics on 7th June 2018.

A sales ban on microbeads effective in the UK on 19 June 2018. Scotland introduced its own manufacture and sales ban on the same day and Wales introduced its on 30 June 2018.

Italy drafted legislation to ban microbeads in rinse-off cosmetics on 1 January 2020.

India announced microbead ban which will enter force in 2020.
Sales of toiletries containing microbeads banned from 1 July 2018.

Sweden has implemented a ban on the import and manufacture of microbeads in rinse-off cosmetics on 1 July 2018, along with a sales ban which is to come in effect on January 2019.

Taiwan implemented a sales ban on microbeads in rinse-off cosmetics on 1 July 2018.
A microbeads ban has been proposed in South Africa after microplastic pollution was found in tap water.

A citizens’ initiative to ban microplastics in cosmetics in Finland will be considered by lawmakers after the collection of 50.000 signatures.
The European Parliament has embraced the environment commission’s report entitled Turning plastic wastelands into fields of gold, by a huge majority.
The report advocates a ban on intentionally added microplastics in cosmetics.
From 1 October 2018, the sale or manufacture of cosmetics and cleansing products containing the tiny plastic particles (microbeads) is banned in Northern Ireland.
In 2018
We now have 57 brands who have applied for the Zero and are part of the 'Look for the Zero' campaign. More and more brands are approaching us to get the Zero logo.
The New Zealand Minister for the Environment Nick Smith has announced a ban on the sale of personal care products containing microbeads from 1 July 2018.

Italian NGO Marevivo proposed a law at the Italian Parliament, demanding a complete ban concerning the use of microplastics in cosmetic products by 2019.
The minister for local government in Ireland, Simon Coveney, is set to initiate a six-week public consultation on a proposed legislative ban on specific products that contain plastic microbeads.

We launched our social media campaign #NOPLASTICSINCOSMETICS. We had an overall reach of 1,089,348 on Twitter for all the tweets we posted. On Facebook, we reached about 68,740 people altogether through our Beat the Microbead page.
Norwegian Climate and Environment Minister, Vidar Helgesen asked the Environment Directorate for a report on a series of new measures to reduce marine litter and microplastics.
Authorities in India have passed a resolution upon the directions from the National Green Tribunal, to ban use of microbeads in all forms of cosmetics.
Taiwan to ban all cosmetic products that contain microbeads from July 2018.
The Welsh Government, launched a consultation on the implementation and enforcement of a ban on cosmetic products containing microbeads by 30th June, 2018.
The Italian parliament adopted a proposal on 19 December to ban microbeads scrub particles in cosmetics as of 2020. In addition, Italy will be the first country to ban plastic cotton buds as of 2019.

UK government adopted a proposal by a special parliamentary commission to ban the production of these personal care products as of 1 January 2018 and their sale as of July 2018
In 2017
We now have 43 brands who have applied for the Zero and are part of the 'Look for the Zero' campaign. More and more brands are approaching us to get the Zero logo.
The petition to ban the use of plastic microbeads in all cosmetic products sold in the UK received over 13,000 signatures and will thus be considered for parliamentary debate.
Microbeads shall be ditched in Australia as early as in 2017.
The National Green Tribunal (NGT) in India sought a response from the Centre on a plea seeking the ban on use of micro-plastics in cosmetics and body care products in India, alleging that their use is extremely dangerous for aquatic life and environment.
340 Members of the European Parliament have signed the petition for microbead action, calling for the reduction of microplastic pollution, and for the Commission to take action on one particular source: personal care products, such as facial scrubs and shower gels.
Ministers of the UK government fully back the ban on microbeads.
Canada is planning to put a ban on microbeads. The cosmetic chain Waitrose not only abandons microbeads from its products but will also change the stem of cotton buds from plastic to paper.
The UK government announced a ban on microbeads by October 2017.
Legislative bans on microbeads have been proposed in Taiwan and South Korea!
Scotland will introduce legislation regulating the use of microbeads.
In 2016
The cosmetic brand Weleda (Benelux) earns the ‘Look for the Zero’ logo and is hence labeled to be 100% plastic free. Sweden and Denmark are moving forwards on banning microbeads.
UNEP publishes a scientific report called 'Plastics in Cosmetics.
Canada signs a nationwide ban on microbeads in personal care products.
California (USA) signs a complete ban on microbeads without loopholes.
Gothenborg (Sweden) bans plastic microbeads.
Ekoplaza is our first partner that will use our new 'Look for the Zero' logo, which means that a product is 100% microplastic-free.
Obama signs bill against microbeads: the Microbead-Free Waters Act.
During 2015
A lot of brands replace plastic microbeads with biodegradable beads, but unfortunately those beads do not actually degrade in the ocean either. Beat the Microbead is now supported by 79 NGO's spread out over 35 countries and we added 25 UK-based brands that are free of microbeads!
The Beat the Microbead campaign wins the Dutch PR Award.
Since 2014
Rinse-off products that contain microbeads are not allowed to use the European Union Ecolabel anymore.
In 2014
The Good Scrub Guide got published in 2014 by Fauna & Flora International.
During 2014
More (Dutch) brands have phased out microbeads in shops.
October 2013
We launch the international Beat the Microbead app on a convention in Jamaica. With this app the customer can scan and add products to see if they contain microbeads.
In 2013
L'Oréal, Colgate/Palmolive, Beiersdorf, Procter & Gamble and Johnson & Johnson follow the statement of Unilever and also promise to phase out microbeads. Unfortunately they don't mention an exact date.
During 2013
UNEP and Fauna & Flora International join the coalition and support the international app financially.
We launched the campaign together with Captain Charles Moore to get attention for plastic microbeads in personal care products. http://bit.ly/2amSmMd
We launched the Dutch 'Plastics!' application.
We sent out a worldwide Tweet to ask Unilever to stop using microbeads. Unilever responded almost instantly with a promise to phase out microbeads!
In 2012
The German 'Project Blue Sea' and the American '5Gyres' become partners of the campaign and generate a lot of publicity.

Sponsored by the United Nations Environment Programme (UNEP)

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