It is vital for conscious consumers to know that the cosmetics they buy are free of all microplastic ingredients. Otherwise, they might still be polluting the seas without realizing it.
We decided to challenge the burden of proof. Instead of consumers having to check labels that are difficult to understand, we ask producers to sign a statement asserting that their cosmetics are completely free of microplastic ingredients. Companies that make a public statement that their products are 100% free of microplastic ingredients are allowed to use our Look for the Zero logo.