Look for the Zero
Which products can you use safely, and which should you avoid?
Research (UNEP; Tauw; ECHA) shows that many more types of plastics are added to personal care products than just the ‘classic’ plastic microbeads: Polyethylene (PE), Polypropylene (PP), Polyethylene terephthalate (PET), Polymethyl methacrylate (PMMA) or Nylon. To make sure that cosmetic products are completely free of any microplastic ingredients, you need a guarantee. Our Look for the Zero logo is such a guarantee. Despite these many variations of plastic, there are products that are free of plastic ingredients. The brands and companies that do not use any microplastic ingredients in their products can carry the ‘Zero Plastic Inside’ logo. Look for the Zero is provided free of charge to cosmetic & personal care brands after sharing their full list of ingredients with us and signing our statement: “We as a producer declare that all of our products from the brand […] are 100% microplastic free”.
At a glance, this logo makes it clear for consumers that a product is guaranteed 100% free of microplastic ingredients. You can also have a look at our Guide to Microplastics and check the products yourself.
If you are a brand that does not use microplastic ingredients, you can have the ZERO certification for your brand. For more information, contact us!