Daring Is Caring

young woman applying a face cream made of plastic

9 out of every 10 cosmetic products contain forever polluting microplastics. We came to this conclusion by analysing 7,704 cosmetic and care products of the most popular brands of the four biggest cosmetic producers in Europe.

If we told you that you can change the cosmetic industry with just ONE CLICK, would you do it?

We know you wouldn’t want to rub yourself with plastics every day, would you? Then click on the button below, find your favourite brand and ask them to stop using microplastics in your care and cosmetic products.


Send a message now

What are microbeads?

red lipstick with glitter plastic particles inside

Microbeads are a kind of microplastic with a specific function for scrubbing or exfoliating. In cosmetics, “microplastic” refers to all types of tiny plastic particles (smaller than 5mm) that are intentionally added to cosmetics and personal care products. They are often used as emulsifying agents or just as cheap fillers.

Microplastics in our care products are not limited to microbeads. The term ‘microplastic’ is not consistently defined but is considered to refer to small, mostly microscopic particles made of a synthetic polymer. They are used in both rinse-off and leave-on products & in cosmetics and personal care products. From sunscreen and shampoos to make-up and deodorants, microplastics are used in all kinds of products.

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Guide to microplastics

ban microbeads in cosmetics

In 2012, we started campaigning against the use of microbeads in everyday products. In 2015, with the research conducted by UNEP and TAUW, we came across a list of 67 microplastic ingredients to be aware of.

Today, with the restriction proposal by European Chemical Agency (ECHA), we are aware of more than 500 microplastic ingredients widely used in cosmetics and personal care products. Not only that, but we are now also targeting more than 100 “sceptical microplastic” ingredients. Some of these ingredients indicate toxicity to human health, some to aquatic life, and for others, there is not enough information available.

All this information can be quite daunting, that’s why we created this easy Guide to Microplastics in Cosmetics for you in form of a traffic light system.

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Here are 4 ways you can quickly make a difference in the fight against microplastics pollution cause by cosmetics and personal care products.

young man brushing his teeth with plastic toothpaste
Send your brand a message
Do you dare your favourite brands to change? Send a message to them and ask them to stop using microplastics in cosmetics.
zero plastic inside logo
Zero Plastic Inside Brands
Over 150 brands have already gotten the 'Zero Plastic Inside' logo for producing microplastic-free products.
computer showing the beatthemicrobead.org homepage
Check your products for plastics
Plastic in cosmetics is a design error. Are your products free of plastic ingredients? Search our cosmetic database.
A ban on microplastics
Sign our petition now and let the European Commission know you do not want any plastic inside your care products.


Since the beginning of Beat the Microbead campaign, 19 countries have taken steps to ban microbeads.map of the countries that banned microbeads

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Support us

We are a people-funded organisation. Your support and donations are crucial for us to continue our fight for a cleaner and safer cosmetics. All the proceeds are used to better our tools, Beat the microbead app and support our mission.

Do you want to help us change the cosmetics industry for the better? Make a donation today!


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